Copywriter FAQ

Here you can find a list of frequently asked question to do with hiring a copywriter. Questions are answered by Jackie Griffiths from Freelance Copy UK

What does a copywriter do?

A copywriter writes words to engage the reader's attention and encourage them to buy the product, sign up or hire the services offered. This can be obvious or more subtle depending on client's wishes.

How does a copywriter know what to say?

The copywriter will gather information, research, and compile a comprehensive artillery of knowledge on the subject through:

► internet research
► client interviews
► reading books
► reading magazines
► researching articles
► competitor study

What is the difference between a copywriter and a copyeditor?

Copywriters write. Copyeditors proofread documents searching for errors. The jobs use very different skills. If you want to strive for the best performance from your written material you should make sure the copywriter you hire has both abilities. The creative skills of the writer combined with the ability to pay meticulous attention to the detail of the words and sentences is ideal. Proofreaders closely examine written work to eliminate bad spelling and punctuation, whilst ensuring consistency of layout and language style throughout. Copywriters create brand new, original material.

What is the difference between a copywriter and a technical writer?

Copywriters create marketing/advertising material and a broad array of general information. Technical writers write technical documentation like help files, manuals, and other "how to" documents. Technical writers work with programmers and others to translate technical information into generally understood information.

What do you offer that is different?

Professional, crisp, clean, British English copywriting. Non-Americanised; not over-familiar or over-friendly. No chit-chat. We don’t write “you bet.”

Why should we hire writers from Freelance Copy UK?

Our copywriters will bring a fresh perspective and new energy to your creative team. Your new written content will be suffused with quality, clarity, and consistency, thereby engaging the reader's attention for longer and encouraging them to connect deeper. You site will become "sticky." Unless you have years of experience working as a copywriter we do not recommend you try and write your own web content. Tired, old writing, riddled with mistakes is not going to persuade people to buy your product. The same old lines about "better than ever before," "great bargains" and "fantastic deals" can become boring clichés that customers ignore in their search for more engaging copy.

Good copywriters should be:

► Dependable
► Reliable
► Professional
► Fast
► Creative
► Intelligent
► Proven track record

At Freelance Copy we stake our reputation on customer satisfaction. If you're not happy we will review and edit until you are completely satisfied.

Accustomed to working with many different people and organisations by phone, fax, and email, we can generate persuasive, energetic copy for you no matter where you or your team members are located. And we deliver the results, fast and on time. Our copywriters have an all-round ability and are skilled at various different areas. In this way we cover the subject areas that our clients need. 

Can you write something for me quickly? I urgently need copy for tomorrow morning...

This can be done. Many times we have written for clients in a real emergency who need copy completed in only a few hours. This may increase the price a little but all other work has to go on hold while your copy gets priority treatment. Yes, I often can. If you have a project that is urgent and last minute, or involves working unsocial hours, we will do our very best to accommodate your needs and be sure to finish the copy for the moment you need it.

For a free quote please contact